Articles

CRM for Small Businesses: Building Customer Relationships for Sustainable Growth

In today’s competitive landscape, strong customer relationships are the cornerstone of success for any business, especially for local small enterprises. Building and nurturing these connections is crucial for driving growth, fostering loyalty, and ensuring long-term profitability. However, managing customer data, interactions, and relationships can be a daunting task, particularly for small businesses with limited resources….
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Turn Website Visitors into Customers: Actionable Strategies to Drive Traffic

By Derrick Markotter You’ve built a stunning website, a digital storefront gleaming in the online world. But here’s the thing: a website alone isn’t enough. You need traffic, a steady stream of visitors to turn into loyal customers. That’s where conversion magic comes in, transforming curious browsers into raving fans. The struggle is real, though….
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Why Every Johannesburg Business Needs Email Marketing

By Derrick Markotter In the competitive business environment of Johannesburg, standing out from the crowd is crucial. While social media and other marketing channels have their place, one tried-and-true method reigns supreme: email marketing. Building an email list and sending regular, engaging emails offers a multitude of benefits for businesses of all sizes. Here are…
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Speech by Lesetja Kganyago, Governor of the South African Reserve Bank, at the Nelson Mandela University

Climate change and policy coordination: What can central banks do? A public lecture by Lesetja Kganyago, Governor of the South African Reserve Bank, at the Nelson Mandela University, Gqeberha, 19 October 2023 Introduction Last year’s floods in KwaZulu-Natal (KZN) reminded us yet again that climate change is real and can devastate households, businesses and property….
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