What does it take to enter a new market with confidence? In this episode of the Rise Thrive Innovate podcast, Andrew McGregor of Who Owns Whom explains how good data helps businesses grow.
Andrew tells the story behind Who Owns Whom. His late father started it in 1980 as a printed book that showed which companies own which. Today it is a research business. It covers listed and private companies and whole industries, in South Africa and across Africa.
Andrew’s advice for small businesses is to start with revenue. Pick a sector, learn who the players are, and understand their pain points before you make the call.
RCCI members can buy Who Owns Whom industry reports at a reduced rate.
Watch the full conversation to hear how better information can open up new markets for your business.