Content Ideas for Your Business

Posting regular, fresh content is vital for your business. However, coming up with new and valuable ideas consistently isn’t easy. 

If you are struggling to come up with content ideas for your business, help is available. Here I’ll show you some of the best content ideas your business can utilize right now…

Repurpose your content

Did you know you can repurpose the content you already have? This can save you a ton of time on content creation. 

So, what exactly is content repurposing? Well, it simply means taking some content you have already written and turning it into another piece of content. Some ideas include:

• Turning a blog post into a podcast
• Turning a blog post into a video
• Updating blog posts to include new information
• Use snippets of your blog posts for social media
• Using blog posts to create a course or eBook

These are just some of the ways you can repurpose content. It takes very little effort, allowing you to generate additional results from existing content. 

To save even further time, you can invest in done-for-you content. Typically offering between 5 and 10 blog posts, done for you packs have a ton of repurposing potential. 

Create an eBook

Blogs are great for attracting traffic and building up customer engagement. However, you’ll want to focus on creating different types of content if you want the best results.

If you create an eBook, not only will it provide useful content for your audience, but it also gives you an excellent lead magnet.  

Lead magnets help you to generate more leads and in turn, more conversions. While creating an eBook might sound like a lot of hard work, it really doesn’t have to be. You can either outsource its creation to a freelancer, or use done-for-you content to create one quickly. 

Think about a problem your audience has and focus on creating a book that solves it. You can then use it as an incentive to get people to sign up to your email list or make a purchase.

Use infographics

The old saying “a picture tells a thousand words” still rings true today. Infographics are an excellent way to engage your audience. They provide bite-size pieces of information, often highlighting statistics or important points. 

It’s quite easy to create an infographic. You’ll find a lot of tutorials online, and you can use software such as Canva to create them. Have a look at example infographics to get an idea of the type of content you can use to create them.

Produce a video

Videos are another effective marketing tool. Just a few compelling stats that show how beneficial it can be include:

• Videos created and shared via social media, gain 1200% more shares than image and text content – Wordstream
• A staggering 86% of consumers would like to see brands offering more videos – Wyzowl
• People retain around 95% of the information featured in a video, compared to just 10% when reading content – Insivia 

The thought of putting together a video can be daunting. However, you’ll find a lot of help online and there are easy video creation tools you can use. If you start to create video content, it’s going to do wonders for your business.

Blog content ideas 

Blog posts are easily the most effective types of content you can produce for your local business. They give you the opportunity to build up trust with your customers, increase web traffic, and boost conversions. 

The trouble is, to make blog posts work for your business, you need to be publishing them frequently. It isn’t always easy to come up with fresh, engaging ideas. There’s also the time it takes to create the blog posts and publish them. Few businesses have the time to dedicate to blogging.

You can always outsource your blog content to a freelance writer. However, that could be too expensive for your budget. Another option is to purchase done-for-you content. This provides you with a batch of pre-written blog posts you can either upload directly, or simply tweak them to make them yours.

These are just some effective content ideas you can use for your local business. It’s also a good idea to create different types of content to ensure you capture a wider audience. While content won’t deliver results overnight, over time it can help you to significantly increase sales.